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Research reports

Qualitative research into Colamans sauce mix advertising

J. Walter Thompson believes that the new campaign has been produced will be really noticeable,yet still, say something meaningful and relevant aboutthe Colmans brand helping to enhance consumer perceptions of Colmans versus Knorr. It was proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into Colamans sauce mix advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-colamans-sauce-mix-advertising


Research papers

PAKOM: The price-sales functions of competing brands

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Klaus Kornobis
Company: Nielsen
September 1, 1976
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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-


Research papers

PAKOM: The price-sales functions of competing brands (German)

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Klaus Kornobis
Company: Nielsen
September 1, 1976
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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-german-


Research papers

Research quality

The object of this contribution is to demonstrate how the quality of market and opinion research is controlled by court decisions.

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Thomas Marcotty
August 1, 1975
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Citation

Marcotty, T. (1975a, August 01). Research quality . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-quality-


Research reports

Sauce mixes

Colman Foods introduced its SauceMixes (also in laminated packs) about 3 years ago and by heavy advertising have about a quarter of the market, butKnorr appears now, by advertising and promotions to befighting back. Colman Foods are now...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Sauce mixes . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sauce-mixes-


Research papers

The Hendry system

The Hendry system represents a total systems approach to the analysis of the marketplace. It is based on the existence of fundamental properties of consumer preferences and competitive market structures. The paper devotes a section to each of these...

Catalogue: Seminar 1975: Market Modelling
Author: Martin K. Starr
June 1, 1975
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Citation

Starr, M. K. (1975a, June 01). The Hendry system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-hendry-system


Research papers

Standard surveys for analysing local bank competition

Our studies deal first and foremost with analysing the sociological and psychological aspects of bank competition within the section of mass business. Our aim was to make visible the social structure of the banks' customers, the mental image which...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
February 1, 1975
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Citation

Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition


Research papers

Market testing financial services in the security industry within a competitive rate structure

On the 11 September 1973 the Securities and Exchange Commission announced its decision to terminate the fixing of commission rates by stock exchanges after April 30, 1975. Termination of fixed commission rates by the SEC has introduced a competitive...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: F. Conran, Henry Assael
February 1, 1975
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Citation

Conran and Assael (1975a, February 01). Market testing financial services in the security industry within a competitive rate structure. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-testing-financial-services-in-the-security-industry-within-a-competitive-rate-structure


Research papers

Standard surveys for analysing local bank competition (German)

Our studies deal first and foremost with analysing the sociological and psychological aspects of bank competition within the section of mass business. Our aim was to make visible the social structure of the banks' customers, the mental image which...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
February 1, 1975
×

Citation

Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition-german-